- Location
- Mississauga, Ontario, Canada
- Portals
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Hamilton, Ontario, Canada
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- Categories
- Communications Project management Advertising Sales strategy Marketing strategy
Skills
Achievements
Latest feedback
Individual endorsement
Excellent work and deliverables
Team feedback
Individual endorsement
It was a pleasure to work with Alden. He has been able to sort us through a large number of market studies and set the initial structure to provide more consistency in our marketing strategy, all this while supporting his team.
Team feedback
Recent projects
International expansion - Social Impact Project
WHO : Grey-box is a social innovation startup that is working on providing free wifi access to educational content in areas where internet and electricity access is problematic. WHY: 50% of the world lives offline – they haven’t connected to the internet in the last 3 months. In Africa, the average cost for 1GB of data is 7% of the average monthly salary. Even in North America, 50% of rural Canada does not have access to the minimum speed for the Internet. We believe that this is a solvable problem. HOW : Over the last 2 years and based on field research and work, we have developed an array of mostly open-source social innovation projects. Each of those projects has a dedicated page on Riipen, but this listing serves as a quick summary: UNI is a low-cost device (and soon an Android application) that allows Wi-Fi access to everyone, everywhere, even in areas without reliable or safe internet. With a simple click to upload, Slides, PDFs, videos, Moodle, databases, or even copies of entire websites can be made available offline for free. Project Codex uses AI to translate medical databases in several languages and regions to facilitate international operations. It can be accessed via a mobile site or a tool such as WhatsApp. The Medical Codex project aims to provide an easy-to-use tool that can help coordinate medical equipment between countries and to quickly translate medical terms across multiple languages while accounting for local variations such as brands and generics. Project Symmetry is an application using AI to accelerate Wikipedia's translation efforts in less-represented languages (less than 1 million articles) by building a semantic understanding of similar articles in various Wikipedia languages and providing relevant translations for missing information Project Scraper is a Google Chrome extension that enables offline access to a web page or an entire website with just a few clicks. Project Mesh is an application that enables Android devices to connect and send files and messages over long distances without requiring internet connectivity. Project Cybercafe is software that runs on an Android device, enabling smart hotspot functionality for the sharing of internet connectivity with other Wi-Fi devices. Recognizing costs and other restrictions that may exist in our targeted regions, several controls are in place to allow a high level of control over how a user’s hotspot device is used for internet access.
Market Research and Content Creation for Launching a New SaaS Solution
In this project, students will engage in comprehensive market research and content development for an upcoming Software as a Service (SaaS) solution. The goal is to identify and analyze target customers, examine competitor websites, and create compelling, fresh content. This content will form the foundation for various digital platforms including the company website, LinkedIn, Facebook, Instagram, and TikTok. This project not only provides practical experience in market research and content creation but also offers exposure to the dynamic world of digital marketing in the SaaS industry.