The main goal for this project is to create a United States based market expansion report for Silver Meridian, a company that provides training, coaching and consulting services to the nursing home sector, focusing primarily on leadership practices and culture change. This will involve several different steps for the students, including:

- Researching the current market for Silver Meridian's services in the United States.

- Analyzing the potential for growth in the United States market.

- Identifying potential customer segments and target markets.

- Developing strategies for expanding Silver Meridian's services in the United States.

- Identifying potential partners and resources that could help Silver Meridian expand in the United States.

By the end of the project, students should demonstrate:

- An understanding of the current market for Silver Meridian's services in the United States.

- An analysis of the potential for growth in the United States market.

- Identification of potential customer segments and target markets.

- Strategies for expanding Silver Meridian's services in the United States.

- Identification of potential partners and resources that could help Silver Meridian expand in the United States.

Final deliverables should include:

- A written report outlining the research and analysis conducted.

- A presentation summarizing the findings and strategies developed.

Regular meetings with company principles

Utilization of support staff resources

Access to existing company software

Access to current data base and other contacts