SEO and Social Media Strategy
Project scope
Categories
Communications Digital marketing Search engine optimization Social media marketing Marketing analyticsSkills
target audience social media analytics social media content search engine optimization social mediaOur team is looking to take our social media presence to the next level in order to drive traffic to our pages. To do this, we hope to improve our search engine optimization, and create an optimal schedule for our social media posts to be uploaded.
This will involve several different steps for the students, including:
- Researching keywords to determine the most relevant terms that our customers search for.
- Researching Search Engine Optimization requirements for us to rank on the first page of Google.
- Constructing a content calendar to upload social media content for the maximum possible traffic .
- Creating social media content using the most efficient keywords for our target audience while following the content calendar.
Bonus steps in the process would also include:
- Using our companyβs social media analytics to tailor the content calendar to our customers activity, rather than general trends
By the end of the project, students should complete the following list of activities (this is basically a retelling of the steps above):
- Compiled a list of the most relevant SEO keywords for us.
- Created a content calendar to drive traffic to our social media pages.
- Prepared a report outlining the SEO keywords and the social media calendar to be reviewed by the project manager.
- Created engaging social media posts using the most efficient SEO keywords..
Bonus steps would include:
- Tailoring the content calendar to our customers' activity levels on different times and days.
Final deliverables should include
- A report containing the most relevant SEO keywords for our company and a content calendar.
- Designs and writing for several social media posts to be uploaded as per the content calendar.
Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:
- What SEO keywords are being used by our company now, and which keywords have been used in the past?
- How do we rank on Google based on different search terms?
- When and how much do we typically post on social media?
- Input on choices, problems or anything else the students might encounter.
About the company
At AR Homes, we are driven by a singular mission: to transform your dream home into a tangible reality. Born from a passion for crafting bespoke living spaces, our company is dedicated to delivering unparalleled excellence in custom home construction. We understand that every homeowner's vision is unique, and our platform is designed to bridge the gap between your dreams and the realization of your perfect home.
With a commitment to quality craftsmanship and innovative design, AR Homes stands as a beacon of creativity and reliability in the custom home building industry. Our team comprises seasoned professionals who bring years of expertise and insight to every project, ensuring that each home we build reflects the individuality and aspirations of its owners.
From the initial consultation to the final touches, we work closely with our clients, guiding them through every step of the building process. By leveraging cutting-edge technology and time-tested techniques, we create homes that not only meet but exceed expectations, setting new standards of luxury and comfort.
AR Homes is more than just a home building company β we are your trusted partner in turning dreams into reality. Whether you're envisioning a modern masterpiece or a timeless classic, we are here to bring your vision to life, one brick at a time.
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