Company Name: NetWorkWise

NetWorkWise curates and runs a boutique resource and advisory membership network that brings together high-caliber people (entrepreneurs and C-suite executives). Our mission is to create an environment where every interaction fosters transformative growth, mutual success, and a uniquely enriching experience that empowers personal and professional aspirations.

Project Title: Improving Marketing Strategy with Research and Copywriting

Project Goal:

We are looking to improve our marketing strategy to amplify our presence, expand our reach, increase engagement, drive measurable growth, attract potential new members, and grow our membership. 

This project aims to refine NetWorkWise’s marketing strategy by conducting in-depth competitor research, improving outreach communication, and creating a cohesive brand style guide.

Key Focus Areas:

• Market Research and Competitive Analysis
• Copywriting and Editing for Outreach Materials
• Brand Style Guide Development

This will assist us in assessing our current marketing efforts, identifying areas for improvement, and developing a comprehensive plan that aligns with our goals. Moreover, this project provides a unique opportunity for the learners to engage in meaningful work that directly impacts NetWorkWise’s ability to expand its reach and strengthen its value proposition.

Learners will:

• Develop their skills in professional communication, competitor research, and branding.
• Gain hands-on experience in crafting outreach materials that resonate with target audiences.
• Learn to create cohesive brand guidelines, enhancing their ability to manage communication strategies for organizations.

Tasks learners need to complete to achieve the project goals:

1. Market Research and Analysis:

• Conduct in-depth research into competitor strategies and audience trends.
• Summarize insights to identify opportunities for differentiation.

2. Copywriting and Editing:

• Create and refine impactful outreach materials, including email templates, event invitations, and audience-targeted messaging.
• Ensure all communications align with NetWorkWise’s brand tone and values.

3. Brand Style Guide Development:

• Develop a professional guide outlining tone, visual identity, and messaging standards.
• Include best practices for consistent communication across all platforms.

4. Customer Journey Mapping:

• Evaluate touchpoints to enhance audience engagement and outreach effectiveness.

Project Deliverables:

1. Market Research Report:

• A detailed analysis of competitor strategies and audience trends.

2. Outreach Content Portfolio:

• A library of professionally written and edited materials, including email templates and targeted messaging.

3. Brand Style Guide:

• A comprehensive document outlining branding standards and communication guidelines.

4. Customer Journey Map:

• A visual representation of customer touchpoints with actionable recommendations.

Project Expectations & Skills Required: 

Learners should possess or be familiar with:

• Strong copywriting and editing skills.
• Proficiency in branding and strategic communication.
• Basic research and analytical skills.

Project Details & Milestones:

Week 1: Kick-off and Onboarding

• Introduce learners to NetWorkWise’s branding and marketing strategy.
• Provide access to research tools and existing materials.

Week 2: Competitor and Market Research

• Conduct research and summarize initial findings for feedback.

Week 3: Content Development and Copywriting

• Begin creating outreach materials.
• Draft the outline of the brand style guide.

Week 4: Mid-Project Review and Refinement

• Present drafts of content and brand guidelines for feedback.
• Refine deliverables based on team input.

Week 5: Finalizing Deliverables

• Complete content portfolio, brand style guide, and customer journey map.

Week 6: Final Presentation and Submission

• Submit all deliverables in a consolidated report.
• Present findings and recommendations to the NetWorkWise team.

Learner Support:

• Weekly Meetings: Scheduled once a week, with additional meetings as required.
• Mentorship Hours: 1-2 hours twice a week for one-on-one or group mentorship.
• Support Channels: Learners can reach out anytime via email, Slack, or Riipen chat.

Learner Benefits:

Skill Development:

• Gain experience in branding, communication, and audience engagement.

Industry Exposure:

• Work on practical challenges that impact a professional organization’s outreach.

Networking Opportunities:

• Collaborate directly with the NetWorkWise team and build connections within a distinguished network.