Dakota Dental Social Media Marketing Project
Project scope
Categories
Digital marketing Marketing strategy Social media marketing Marketing analyticsSkills
target audience content creation tiktok patient flow social media marketing researchThe main goal of this project is to increase patient flow to the Dakota Dental office in downtown/Yorkville Toronto, as well as increase calls made to the office for new patient examinations and emergency visits. This will be achieved through a social media marketing campaign focusing on Instagram and Tiktok.
To achieve the project goal, learners will need to complete the following tasks:
- Research and identify target audiences for the Dakota Dental office.
- Develop a social media marketing strategy focusing on Instagram and Tiktok.
- Create content for Instagram and Tiktok that is engaging and relevant to the target audience.
- Monitor and analyze the performance of the social media marketing campaign.
- Make adjustments to the campaign as needed to ensure maximum effectiveness.
Staff time - discussing with owners and office manager, access to tools and technology, and access to data, contact with original marketing agency and previous marketing histor.
After work hours, weekends available.
Any support required will be provided
About the company
Dakota Dental is a multigenerational practice located in Yorkville. We welcome all new patients and dental emergencies in Yorkville & surrounding areas. We are proud to offer prevention-based, comprehensive dental services, and personalized care to all our patients. Our team of professionals take added steps in order to ensure your all-round experience is positive and that you receive the dental care that you need. We speak English, Spanish, and Farsi.