Dakota Dental Marketing Plan

The goal of this project is to design an effective and efficient marketing plan to bring in more new patients to Dakota Dental. This will involve several different steps for the students, including: - Researching the dental industry and understanding Dakota Dental’s competitive landscape. - Developing a comprehensive marketing strategy with objectives, target audiences, and tactics. - Creating a budget for the marketing plan and outlining the timeline for implementation. - Developing a comprehensive digital marketing strategy, including SEO, PPC, and social media. - Creating content and campaigns for the digital marketing strategy. - Developing a plan for measuring and tracking the success of the marketing plan.

Dakota Dental Social Media Marketing Project

The main goal of this project is to increase patient flow to the Dakota Dental office in downtown/Yorkville Toronto, as well as increase calls made to the office for new patient examinations and emergency visits. This will be achieved through a social media marketing campaign focusing on Instagram and Tiktok.