Social Media Strategy Plan
Timeline
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June 24, 2019Experience start
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January 31, 2018Project Scope Meeting
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January 31, 2018Project Scope Meeting
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February 20, 2018Midway Check In
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February 20, 2018Midway Check In
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August 1, 2019Experience end
Timeline
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June 24, 2019Experience start
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January 31, 2018Project Scope Meeting
Meeting between students and organization to confirm: project scope, communication styles, and important dates.
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January 31, 2018Project Scope Meeting
Meeting between students and organization to confirm: project scope, communication styles, and important dates.
-
February 20, 2018Midway Check In
Meeting between students and organization to ensure that progress is on track halfway through completion.
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February 20, 2018Midway Check In
Meeting between students and organization to ensure that progress is on track halfway through completion.
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August 1, 2019Experience end
Experience scope
Categories
Communications Marketing strategySkills
social media marketing digital marketing communications strategy marketing strategy social mediaA team of 3-4 student-consultants will develop a goals-based social media strategy plan for your organization.
Students
Upon project completion, your organization will receive:
- A 15-minute presentation on recommendations with additional 5-minute Q&A .
- Presentation slides.
- Relevant detailed summaries including market research and/or competitive intelligence.
Project timeline
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June 24, 2019Experience start
-
January 31, 2018Project Scope Meeting
-
January 31, 2018Project Scope Meeting
-
February 20, 2018Midway Check In
-
February 20, 2018Midway Check In
-
August 1, 2019Experience end
Timeline
-
June 24, 2019Experience start
-
January 31, 2018Project Scope Meeting
Meeting between students and organization to confirm: project scope, communication styles, and important dates.
-
January 31, 2018Project Scope Meeting
Meeting between students and organization to confirm: project scope, communication styles, and important dates.
-
February 20, 2018Midway Check In
Meeting between students and organization to ensure that progress is on track halfway through completion.
-
February 20, 2018Midway Check In
Meeting between students and organization to ensure that progress is on track halfway through completion.
-
August 1, 2019Experience end
Project Examples
Requirements
Beginning this June, a group of 3-4 marketing students will spend 60-80+ hours researching and developing a goals-based social media strategy plan for your organization.
Based on organizational and market research, student-consultants will recommend the best opportunities for using social media to achieve your overarching marketing and business goals.
Your Social Media Strategy Plan will define:
- Business & marketing goals.
- Target audience.
- Theme(s) and message(s) to be communicated .
- Specific ideas for campaigns and ongoing activities.
- Cross-platform content calendar.
- How paid, owned, and earned media should be used together.
- Strategy for encouraging target audience social interactions with other consumers to spread the word.
- How performance will be measured and evaluated, i.e. ROI.
Additional company criteria
Companies must answer the following questions to submit a match request to this experience:
Additional company criteria
Companies must answer the following questions to submit a match request to this experience:
Timeline
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June 24, 2019Experience start
-
January 31, 2018Project Scope Meeting
-
January 31, 2018Project Scope Meeting
-
February 20, 2018Midway Check In
-
February 20, 2018Midway Check In
-
August 1, 2019Experience end
Timeline
-
June 24, 2019Experience start
-
January 31, 2018Project Scope Meeting
Meeting between students and organization to confirm: project scope, communication styles, and important dates.
-
January 31, 2018Project Scope Meeting
Meeting between students and organization to confirm: project scope, communication styles, and important dates.
-
February 20, 2018Midway Check In
Meeting between students and organization to ensure that progress is on track halfway through completion.
-
February 20, 2018Midway Check In
Meeting between students and organization to ensure that progress is on track halfway through completion.
-
August 1, 2019Experience end