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Business to Business Marketing Strategy

MKT 107 (C21)
Closed
McMaster University Continuing Education
McMaster University Continuing Education
Hamilton, Ontario, Canada
Timeline
  • October 18, 2021
    Experience start
  • December 13, 2021
    Experience end
Experience
3/3 project matches
Dates set by experience
Preferred companies
Anywhere
Non profit, Any, Small to medium enterprise, Sole proprietorship, Family-Owned
Any industries
Categories
Skills
business-to-business (b2b) marketing microsoft word marketing marketing budgets marketing planning customer relationship management
Student goals and capabilities

NOTE: THIS IS A COURSE/PROJECT FOR COMMERCIALLY VIABLE BUSINESSES NOT START-UPS OR HOME BASED BUSINESSES WITH LIMITED OR NO CURRENT INVESTMENT IN MARKETING. IF YOU HAVE A COMMERCIALLY VIABLE BUSINESS WITH EMPLOYEES AND ARE INVESTING IN MARKETING I'D LOVE TO HEAR FROM YOU. THANKS

Attracting new customers and retaining existing ones are the key to a successful business but often not easy to do in this hyper-competitive business world. Marketing plays a key role in the customer management process to help a business achieve its growth objectives.

In this project, students from McMaster University’s Centre for Continuing Education will analyze your organization’s current business to business marketing strategy and make recommendations on how to improve your results.

Students
Continuing Education
Any level
30 students
Project
30 hours per student
Students self-assign
Teams of 4
Expected outcomes and deliverables

The final project deliverables will include:

· A 3-6 page written report in Microsoft Word or MS Powerpoint

· A marketing plan with recommended tactical programs for the next 6-12 months

· A detailed marketing budget for the next 6-12 months

· An analysis of your current customer base and segmentation profile

Project timeline
  • October 18, 2021
    Experience start
  • December 13, 2021
    Experience end
Project Examples

Based on information you provide, students will prepare a report that provides thoroughly researched and soundly reasoned recommendations. Student teams will address industry-specific concerns as well as broader elements of business to business marketing to provide meaningful contribution to your organization’s decision-making process.

Your own staff will liaise with the course instructor and students to ensure that their work meets the marketing objectives that your company set out to achieve around the development and/or launch of a new product or service.

Project Examples include, but are not limited to:

· Conducting an analysis of your current marketing strategies and tactics

· Preparing a B2B marketing plan for your business

· Developing a Value Proposition for your company/brand

· Analyzing your sales by customer segment to identify key opportunities for future growth

· A review and analysis of your current customer management practices

Companies must answer the following questions to submit a match request to this experience:

Minimum of 2-4 interactions with the students in-person or remotely (approximately 4-6 hours over the duration of the project).

Be available for a quick phone call with the instructor to initiate your relationship and confirm your scope is an appropriate fit for the course.

Provide a dedicated contact who is available to answer periodic emails or phone calls over the duration of the project to address students' questions.

Minimum of 3-5 interactions with the students remotely (approximately 4-6 hours over the duration of the project) to answer any questions students may have and provide background information about your business.