Innovation, New Product, Service and or App Development
IBM, GBS, MKTG
Closed
Peterborough, Ontario, Canada
Timeline
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May 29, 2024Experience start
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June 8, 2024User profile empathy and problem definition
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June 15, 2024Ideation
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June 29, 2024Prototype
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July 13, 2024Business Model
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July 27, 2024Final Project Report
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July 27, 2024Experience end
Timeline
-
May 29, 2024Experience start
-
June 8, 2024User profile empathy and problem definition
-
June 15, 2024Ideation
-
June 29, 2024Prototype
-
July 13, 2024Business Model
-
July 27, 2024Final Project Report
-
July 27, 2024Experience end
Experience
1/3 project matches
Dates set by experience
Preferred companies
Anywhere
Any company type
Any industries
Experience scope
Categories
UX design Market research Product or service launchSkills
empathy innovation zoom (video conferencing tool) new product developmentLearners are business students in their second semester in a post-graduate program. This means they have completed their first degree and first semester in our program. Over the course of their 2nd semester, they will learn how to zoom on a group of users, empathize with their pain points and unmet needs, define the problem, ideate for solutions, develop and test low-fidelity prototypes.
Students
Students
Post-graduate
Any level
80 students
Project
30 hours per student
Administrators assign students to projects
Teams of 3
User profile, empathy, research results, and problem definition report
Ideation and prototype report
Slide deck innovation summary
Final project report
Project timeline
-
May 29, 2024Experience start
-
June 8, 2024User profile empathy and problem definition
-
June 15, 2024Ideation
-
June 29, 2024Prototype
-
July 13, 2024Business Model
-
July 27, 2024Final Project Report
-
July 27, 2024Experience end
Timeline
-
May 29, 2024Experience start
-
June 8, 2024User profile empathy and problem definition
-
June 15, 2024Ideation
-
June 29, 2024Prototype
-
July 13, 2024Business Model
-
July 27, 2024Final Project Report
-
July 27, 2024Experience end
Project Examples
Requirements
Learners have a diverse background and skillset, making a wide variety of projects an ideal fit including:
- User-centered new product development
- App prototype development (no coding - only wireframe)
- New product development (only basic paper prototype)
- New service development (only basic paper prototype)
- New business model development (business concept and basic business model canvas)
- New social innovation (only basic paper prototype)
Additional company criteria
Companies must answer the following questions to submit a match request to this experience:
Additional company criteria
Companies must answer the following questions to submit a match request to this experience:
Q1 - Text short
Q2 - Text short
Q3 - Text short
Q4 - Multiple choice
Q5 - Checkbox
Timeline
-
May 29, 2024Experience start
-
June 8, 2024User profile empathy and problem definition
-
June 15, 2024Ideation
-
June 29, 2024Prototype
-
July 13, 2024Business Model
-
July 27, 2024Final Project Report
-
July 27, 2024Experience end
Timeline
-
May 29, 2024Experience start
-
June 8, 2024User profile empathy and problem definition
-
June 15, 2024Ideation
-
June 29, 2024Prototype
-
July 13, 2024Business Model
-
July 27, 2024Final Project Report
-
July 27, 2024Experience end