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Data Analytics and Modelling - Winter 2024

DAT 201
Closed
McMaster University Continuing Education
McMaster University Continuing Education
Hamilton, Ontario, Canada
Guido DiCesare
Instructor
(14)
6
Timeline
  • January 20, 2024
    Experience start
  • April 14, 2024
    Experience end
Experience
5/5 project matches
Dates set by experience
Preferred companies
Anywhere
Any company type
Any industries
Categories
Data analysis Market research Sales strategy
Skills
business analytics storytelling and data visualization data analysis, data science concepts, text analytics business and analytical problem framing model development deployment and documentation
Student goals and capabilities

This course is part of the Data Analytics certificate program. Students in the program are adult learners with a post-secondary degree/diploma in computer science, engineering, business, etc.

This course offers an introduction to data science and machine learning paving the way for students to learn data analytics principles. In particular, this course begins with a brief history of data analytics and data science, followed by regression analysis, regression and classification trees, and ends with introductions to K-means clustering, principal component analysis (PCA). Each lecture has associated with it a practical lab session in which students will put "theory into practice" offering students a hands-on approach to learning the material.

Students
Continuing Education
Any level
24 students
Project
40 hours per student
Students self-assign
Teams of 4
Expected outcomes and deliverables

The final project deliverables will include:

  • A report on students’ findings and details of the problem presented
  • Future collaboration ideas will be identified based on current project outcomes
Project timeline
  • January 20, 2024
    Experience start
  • April 14, 2024
    Experience end
Project Examples

The project provides an opportunity for businesses and learners to collaborate to identify and translate a real business problem into an analytics problem. The projects can be short, where the students can apply their learnings to address the sponsors business problem. Some examples are:

  • Apply linear algebra and matrix computations
  • Apply algorithms to solve systems of equations
  • Develop optimizations algorithms
  • Attribute linear regressions to data
  • Attribute nonlinear regression to data
  • Implement tree-based methods to datasets
  • Visualize data and modelling results

You should submit a high-level proposal/business problem statement including relevant data sets and definitions, a list of acceptable tools (if applicable), and expected deliverables. Business datasets could be provided based on a non-disclosure agreement or in an anonymized/synthetic data format that is relevant to your organization and business problem. The course instructors will review the documents to confirm the scope and timing of the proposed problem and its alignment with the capstone course requirements.

Analytics solution may be applicable for (however they are not limited to) the following topics:

  1. Demand for social services (healthcare, emergency services, infrastructure, etc.)
  2. Customer acquisition and retention
  3. Merchandising for trade areas (categories)
  4. Quantifying Customer Lifetime Value
  5. Determining media consumption (mass vs digital)
  6. Cross-sell and upsell opportunities
  7. Develop high propensity target markets
  8. Customer segmentation (behavioral or transactional)
  9. New Product/Product line development
  10. Market Basket Analysis to understand which items are often purchased together
  11. Ranking markets by potential revenue
  12. Consumer personification

To ensure students’ learning objectives are achieved, we recommend that the datasets are at least 20,000+ rows in size. Data need to be ‘clean’. If more than one database is provided, which must be conjoined, students will be required to integrate them. This supports the learning experience and minimizes partner data preparation.

Companies must answer the following questions to submit a match request to this experience:

Be available for a quick phone call with the organizer to initiate your relationship and confirm your scope is an appropriate fit for the experience. Advise the instructor if students will be required to sign an NDA prior to beginning the project.

Provide a dedicated contact who will be available to answer periodic emails or phone calls over the duration of the project to address student’s questions or provide additional information. Minimum of 2-4 interactions with each student group leader (approximately 4-6 hours over the duration of the project). Let the students/instructor know if you will be away for an extended time (e.g., vacation).

Share feedback and recommendations about the project deliverables with the students and instructor.

There will be several student groups participating in the Riipen Assignment. 2 - 3 web conferences may be scheduled in advance with the lead of the participating organization. The Instructor may ask that you participate in an Instructor-led webinar session for students at the beginning of the project by providing an overview of your organization, project and desired/expected outcomes.

Provide an online video or link to your website to introduce the students to your organization prior to starting the project.

What's your dataset size? Please note that ideally the datasets should be at least 20,000+ rows in size.