Hopp App Growth Strategy Campaign

Hopp Inc aims to enhance user growth for its app by leveraging innovative marketing strategies. The primary goal is to increase app downloads and user engagement through creative marketing initiatives, referral programs, and influencer partnerships. This project will focus on developing a comprehensive marketing plan that encourages real-life speed dating events, thereby expanding brand awareness and user base. The team will analyze current market trends and user demographics to tailor the campaign effectively. By applying classroom knowledge of marketing principles, students will gain hands-on experience in crafting and executing a strategic marketing campaign. The project will involve tasks such as designing marketing materials, identifying potential influencers, and creating a referral program framework.

Brand Ambassador Program Webpage Design

Hopp Inc is seeking to enhance its digital presence by designing a new webpage dedicated to its brand ambassador program and affiliates. The current webpage lacks the engaging and informative elements necessary to attract and retain potential ambassadors. The goal of this project is to create a visually appealing and user-friendly webpage that effectively communicates the benefits and requirements of the brand ambassador program. This project will allow learners to apply their web design and user experience skills, focusing on creating a cohesive and attractive design that aligns with Hopp Inc's brand identity. If the webpage design is completed efficiently, the project may extend to include the design of a new feature for the Hopp Inc app, ensuring the scope remains manageable within the given timeframe.