Digital Marketing
Our company, Beentos is launching our platform in North America and targeting the demographic of Millennial consumers and Gen Zs. We want you to assist us in updating our branding in a way that clearly differentiates us from our competitors and serves our target Millennial market. We have developed a set of marketing strategies, and we need your help implementing them to increase our APP download and social media following. We would like to collaborate with students to review and post content promoting our company. This will involve several different steps for the students, including: Familiarizing themselves with our target market, products and services. Reviewing marketing content in the form of posts, emails, brochures, etc. Deploying content according to our social media calendar to increase website traffic. Overseeing our channels and keeping them up-to-date. Identify trends and opportunities in our target market. Understand our brand and mission. Conduct research on our users, stakeholders, and competitors. Analyze our competitive landscape. Bonus steps in the process would also include: Recommending search engine optimization (SEO) strategies so our materials are easily accessible.
Digital Content Creation
The core value of our company, Beentos Inc. is to create and sustain "real" connections between consumers and brands by instrumentalizing and rewarding the creativity and diversity of young people in the online space. Beentos is a digital brand marketing platform that seeks to disrupt the traditional marketing/or advertising landscape, by working with major brands/govt agencies to engage consumers to generate organic and authentic User Generated Content (UGC - pictures and videos). This done through our revolutionary mobile and web platform for brands and consumers. We hope to revamp our social media campaign and marketing content strategy to attract more customers. We would like students to help us create content that is aligned with our vision, mission, and sector. This will involve several different steps for the students, including: Familiarizing themselves with our company’s products, marketing goals and target market. Researching factors affecting the quality of digital content. Reviewing mobile app and web app platforms to provide constructive feedback/report based on user experience and make recommendations. Recommending changes to existing digital content and designing new social media posts and emails. Recommending and designing new digital content not already used by our company. Bonus steps in the process would also include: Beta Testing and improving designs based on feedback.