Parachute Market Assessment

The main goal of this project is to conduct a market assessment for Parachute to expand to the US, UK, Auz, and Nz. This will involve several different steps for the students, including: - Researching the current market conditions in each of the target countries. - Analyzing the competitive landscape in each of the target countries. - Identifying potential customer segments and analyzing their needs and preferences. - Developing a marketing strategy for each of the target countries. - Estimating the potential market size and revenue opportunities. - Developing a financial model for the expansion project.