Social Media Marketing

The main goal for the project is to generate written content in the form of blogs and social media posts to promote FindGrant and its innovative use of AI/LLM techniques to help discover government funding sources for Indigenous, women, BIPOC, entrepreneurs, etc. This will involve several different steps for the learners, including: - Researching and understanding the services provided by FindGrant. - Identifying the target audience for the written content. - Creating engaging and informative blog posts and social media content. - Incorporating SEO techniques to increase visibility and reach. - Collaborating with the FindGrant team to ensure the content aligns with the company's messaging and goals.

SEO for FindGrant

Our team is looking to improve organic traffic to our website by optimizing our website, enhancing visibility across search engines, and ensuring FindGrant reaches the businesses and individuals who need us most. Key Responsibilities: Develop and implement effective SEO strategies to increase website traffic and rankings. Conduct comprehensive keyword research aligned with our target audience (e.g., small businesses, entrepreneurs, women, Indigenous, and BIPOC communities). Optimize on-page elements including meta tags, titles, headers, and URLs. Improve website content to ensure it is SEO-friendly, while aligning with our mission and target market. Analyze website analytics, track performance, and create reports on SEO progress and KPIs. Perform competitor analysis and identify new SEO opportunities. Collaborate with the content team to create high-quality, keyword-rich content.

Website Development for FindGrant

We would like to work with students to develop a new website that is easy to maintain while providing an appealing interface for users. This can be achieved through modern site building tools with e.g. Expo, Javascript and HTML This will involve several different steps for the students, including: Building a website, with our assistance in providing the content and guidance. Providing training on updating and maintaining the website. Bonus steps in the process would also include: Testing prototypes with customers and refining ideas with feedback.

Usability Testing for PopIn app

The main problem we are trying to solve is to garner more user feedback through users’ experiences with our interface. We would like to understand our strengths and areas of improvement from a customer perspective. We would like to collaborate with students to conduct usability tests with pre-identified customers. We will provide our latest prototypes for these tests. This will involve several different steps for the students, including: Conducting background research on our products. Reaching out to customers and scheduling interviews. Familiarizing themselves with the usability tasks that should be administered. Conducting the moderated interviews remotely and following up with customers to thank them for their participation. Analyzing and reporting the metrics / results of the tests.