Digital Advertising Financial Solutions Platform - Market Research and Competitive Analysis

This Fintech project is tailored to address the unique financial needs within the digital advertising industry by facilitating not only seamless integration with existing financial institutions but also by fostering the creation of novel financial product offerings. Students will conduct a market analysis focusing on the business and technical challenges agencies currently face and the solutions offered by various service providers. They will create a SWOT analysis and a 'magic quadrant'-style analysis to compare our company's offerings with those of our competitors and identify potential market opportunities.

Sales and Operational Analysis for Business Plan Development

Project Goals: Collaborate with the management team at Touchstone to create a comprehensive business plan. Evaluate the current financial status and prospects of the organization. Develop multiple future scenarios based on assumptions. Emphasize the value the business plan provides for both current operations and future growth, specifically in forward planning and capital raising efforts.

Product Launch Strategy for Fertility Products

We want to expand our product offering with a new line: Fertility products including affirmation cards, journals, pins, necklaces, socks and etc. We need insights to help anticipate the ramp-up to commercialization and the best approach to go to market successfully with our new product. Initial questions to brainstorm include, but are not limited to: 1. Where in the world is the best place to launch for early success? What is the total market size for this opportunity? 2. With whom should we partner on manufacturing, kitting, packaging, warehousing, and fulfillment? How complex is that and how much will it cost, realistically? 3. Who are our closest competitors and how do we differentiate ourselves? 4. How do we establish our brand: Build awareness, acquire customers, and defend any early success? We are looking to gain alternative perspectives on potential marketing tactics and better understand the current competitive market.

Graphic Design & Marketing Plan for Aesthetics Business

We want students to help us develop brand assets and a digital marketing strategy to grow and engage our target market for our client Studio Jae . Because this is an aesthetics business it is very important the student either participates regularly or has participated in beauty services such as nails and makeup. We’d like to know how we can maximize different channels and what will work best for us. The main goals we’d like students to help us execute: Graphic & Brand Assets Brand messaging. Web assistance (squarespace) What social media & promotional plan ideas