Customer Journey Mapping (LevelUp Part 2)

This project is designed to be a continuation of a prior project though new students are welcome to apply. We are a startup working to fine-tune our customer journey experience and digital marketing messaging process that supports it. Specifically, this project involves defining our Digital Marketing "Funnel" and refining our internal documentation (to create content) to support this strategy. Part 1 of this project involved creating a lead magnet (an email sequence with supplemental assets, such as printable PDFs) and programming it into MailChimp. For Part 2 , we would like help in updating our customer journey map and web pages (template designs) to support the remainder of the client's journey (both pre- and post-lead magnet opt-in). This will involve several different steps for the student, including: Conducting background research on customer journey mapping, our products, and customers. Analyzing customer responses from surveys and interviews. Defining the phases and touchpoints of the purchasing process. Incorporating user actions, emotions, goals, and pain points in the customer journey map. Proposing solutions to minimize pain points while meeting business goals. Bonus steps in the process would also include: Developing multiple customer journey maps to account for different experiences and paths. Reviewing and updating our internal documentation to support our work in implementing these customer journey maps

Product Launch Go-To-Market Strategy

We want to expand our product offering with a digital offering. We need insights to help anticipate the ramp-up to commercialization and the best approach to go to market successfully with our new product. Initial questions to brainstorm include, but are not limited to: 1. Where is the best place to launch for early success (e.g. digital social media platforms)? What is the total market size for this opportunity? 2. Who are our closest competitors, and how do we differentiate ourselves? 3. How do we establish our brand: Build awareness, acquire customers, and defend any early success? 4. How do we design our product development roadmap to move from a 3rd-party "membership site" to our own digital platform? We are looking to gain alternative perspectives on potential marketing tactics and better understand the current competitive market.