Feature Enhancements for SaaS Advertising Tool

Today, ads are an imperative part of the content creative process. We want to help small agencies and D2C brands keep tabs on their competitors in order to use "what works" as a key data point. What's the solution? We created an app that allows users to install a chrome extension and save ads in TikTok and Facebook's Ad Library to our platform, where they can organize their ads by tags into "boards". We want to improve the feature enhancement for our users to give them more value. Features include: date last saved data visualization note taking tools ability to save content chrome save extension addition

Designer for Data Visualization SaaS Tool for Content Strategists and Marketers

Help lead and manage the overall design direction by designing interfaces, interactions, and journeys that are accessible and intuitive Create, test and iterate the wireframes for data visualization tool by working closely with our content partners, and engineers Run regression tests on new designs Work with core customer base to come up with ideas, and validate design decisions Conduct user interviews to really understand the root cause of the problem. We're not looking for people that are just designing solutions based on customer requests - we are trying to solve real problems!

User Experience (UX) Upgrade Project

User Experience - It's always user being first: Beyond solving our user issues, we are trying to create an elevated experience to not only serve but anticipate their needs and created delighted experience The feature sets we deliver need to create a sense of value, thereby retaining them. We plan on understanding their base level and figure out how to create thoughtful features for retention purpose. Analyze user behavior, actions, and churn metrics. We want to create valuable user flows that give them a reason for coming back.

User Experience (UX) Persona Research Project

Today, inspoBoard is making it easier for small brands and agencies save ads from TikTok and Facebook Ad Library. What is the solution?  We want to create an app that allows users to install a chrome extension and save ads in TikTok and Facebook's Ad Library to our platform, where they can organize their ads by tags into "boards". Think Pinterest but for ads. We want to test out this MVP with our beta users. We are looking to further refine our user research where students can help lead the end-to-end process of uncovering insight in order to deliver valuable product insights. There are 3 main actionable outcomes of the project: 1) Leverage your past research experience to create a methodology for identify the target audiences and coming up with a list of questions with intended product research goals. 2) Find 3-5 agencies, direct-to-consumer brands, or even mid-market enterprise brands that use Meta Ad Manager that would engage in this research survey. 3) Interview these stakeholders, by uncovering, synthesizing and communicating applicable findings and insights to the rest of the team (engineers, product managers, end users, and advisors)