Social Media Asset Creation for The Golspie Dairy

Closed
The Golspie Dairy
Woodstock, Ontario, Canada
Operations Manager
(2)
4
Project
Academic experience
60 hours per student
Student
Anywhere
Intermediate level

Project scope

Categories
Graphic design Branding & style guides Videography Social media marketing
Skills
graphic design marketing social media content creation
Details

The Golspie Dairy, a local dairy and cheese retailer and producer, aims to enhance its online presence and engage with a broader audience through social media through targeted social media content.


The goal of this project is to create a suite of social media assets that can be used across various platforms such as Facebook, Instagram, and Twitter. These assets should reflect The Golspie Dairy's brand identity, promote its products, and engage its target audience. The project provides an opportunity for learners to apply their knowledge of graphic design, marketing, and social media strategy in a real-world context.

Deliverables

The project deliverables include a set of high-quality social media assets tailored for different platforms. These assets should include:


- A series of branded images and graphics for posts.


- Templates for recurring content such as product highlights, customer testimonials, and community events.


- A short promotional video (30-60 seconds) showcasing The Golspie Dairy's products and values.


- A content calendar outlining the recommended posting schedule and types of content for the next three months.

Mentorship
Domain expertise and knowledge

Providing specialized, in-depth knowledge and general industry insights for a comprehensive understanding.

Skills, knowledge and expertise

Sharing knowledge in specific technical skills, techniques, methodologies required for the project.

Tools and/or resources

Providing access to necessary tools, software, and resources required for project completion.

Regular meetings

Scheduled check-ins to discuss progress, address challenges, and provide feedback.

Supported causes
Climate action

About the company

Company
Woodstock, Ontario, Canada
2 - 10 employees
Agriculture, Food & beverage

Just a little about us
The Golspie Dairy is located just outside of Woodstock, on our picturesque farm that has been in our family for 149 years.

An on-farm processing plant specializing in fresh dairy products and small-batch cheeses based on iconic and well-loved British staples.

We are excited to be offering farm-fresh, pasteurized, non-homogenized milk from a vending machine. Bring your own bottle, or purchase one from us.