Social Media Campaign Strategy for SSP Systems Ltd

Closed
SSP Systems LTD
Acton, Ontario, Canada
Martin Belanger
Employer
(1)
4
Project
Academic experience
120 hours of work total
Student
Anywhere
Intermediate level

Project scope

Categories
Communications Advertising Digital marketing Marketing strategy Social media marketing
Skills
target audience menu management order management order management systems social media restaurant operation office management social media campaigns social media strategy mobile application development
Details

SSP Systems Ltd is a forward-thinking company dedicated to revolutionizing the restaurant industry with its innovative POS ecosystem. Our comprehensive suite of products includes:

  • SSP Manager: A robust back-office management system for restaurant owners and managers, featuring employee management, menu management, and sales performance dashboards.
  • SSP Waiter: A seamless POS system designed for servers to manage orders, push them to the kitchen, and monitor their performance.
  • SSP Kitchen: A kitchen display system ensuring efficient order management and synchronization between the front and back of the house.
  • ScanSplitPay: A mobile application for guests to order and pay from their phones, enhancing the dining experience and increasing table turnover.

Our mission is to empower restaurant owners with efficient, user-friendly tools that streamline operations and improve the customer experience. We are looking for talented students to help us achieve our goal of bringing these products to market within a year.

Deliverables

Develop a comprehensive social media campaign strategy for promoting the SSP ecosystem.

Identify target audiences and appropriate social media platforms.

Create engaging content and a content calendar for a six-month campaign.

Analyze and report on the effectiveness of different social media strategies and tactics.

Provide recommendations for continuous improvement and engagement.

Mentorship
  1. Provide access Mentorship and Guidance: With my extensive experience in managing employees and developing software solutions, I will personally mentor the students. I believe in creating a win-win-win situation where the students, the company, and our clients all benefit. Regular check-ins, feedback sessions, and one-on-one mentorship meetings will be conducted to ensure students are on the right track and growing their skills.
  2. Access to Tools and Technology: Students will have access to our full suite of development tools and technologies. This includes our existing codebase, development environments, and any software licenses they may need. We use modern frameworks and tools such as Next.js, Laravel, GraphQL, and more, providing an excellent opportunity for hands-on experience with industry-relevant technologies.
  3. Learning Opportunities: Our project is on the fast track to market, aiming for a launch within the year. This gives students a unique opportunity to contribute to a live, high-impact project. They will gain experience in a real-world setting, learning how to handle project deadlines, collaborate with a team, and solve practical challenges.
  4. Access to Data: Students will have access to relevant data and documentation needed to complete their tasks. We will ensure they understand the data structures and the logic behind our systems, enabling them to make meaningful contributions.
  5. Collaborative Environment: We encourage a collaborative and inclusive work culture. Students will work alongside experienced developers and other team members, participating in team meetings, brainstorming sessions, and project planning activities. This will help them learn the dynamics of working in a professional software development team.
  6. Professional Development: We are dedicated to the professional growth of our interns. We will provide resources for learning, such as access to online courses, workshops, and conferences. Additionally, we will assist students in building their professional network by introducing them to industry professionals and providing career guidance.


By joining SSP Systems Ltd, student developers will not only contribute to an exciting project but also develop their skills and experience in a supportive, real-world environment.

Supported causes

The global challenges this project addresses, aligning with the United Nations Sustainable Development Goals (SDGs). Learn more about all 17 SDGs here.

Industry, innovation and infrastructure

About the company

Company
Acton, Ontario, Canada
2 - 10 employees
Business services, It & computing, Sales, Technology

SSP System Ltd is a young and innovative company based in Ottawa, dedicated to revolutionizing the restaurant industry with our disruptive solutions. We are developing an integrated ecosystem, including SSP Manager, SSP Waiter, and SSP Kitchen, to streamline operations and enhance the dining experience.