The main goal of this project is to find new leads and enrich current leads for Panna Ventures. This will involve several different steps for the students, including:

- Researching and identifying potential leads.

- Developing a lead generation strategy.

- Creating a lead enrichment process.

- Developing a lead scoring system.

- Testing and optimizing the lead generation and enrichment process.

By the end of the project, students should demonstrate:

- An understanding of the lead generation and enrichment process.

- An understanding of the lead scoring system.

- An understanding of the research and data analysis needed to identify potential leads.

- A lead generation and enrichment strategy.

- A lead scoring system.

- A report outlining the process, results, and recommendations.

The learners will work with the head of sales and the current team to develop the project.

The president will also be present to support the project and make sure we are align with the scope