Research and Build Out Email Flow Campaigns for The Roasters Pack
Project scope
Categories
Customer segmentation Digital marketing Marketing strategy Marketing analyticsSkills
research customer serviceThe goal of this project is to research and build out email flow campaigns for The Roasters Pack, an ecommerce company. This will involve several different steps for the students, including:
- Researching the company's customer base and their preferences.
- Developing a strategy for email campaigns that will target different customer segments.
- Creating email templates that will be used for the campaigns.
- Testing the campaigns and making improvements based on customer feedback.
- Researching and implementing best practices for email marketing.
By the end of the project, students should demonstrate:
- Understanding of The Roasters Pack's customer base and their preferences.
- Ability to develop a strategy for email campaigns that will target different customer segments.
- Creation of email templates that will be used for the campaigns.
- Testing of the campaigns and making improvements based on customer feedback.
Final deliverables should include:
- All source code.
- A written report explaining the design process and outcomes.
- weekly check-ins to go over their work and provide feedback
- guidance and support for their learning
- providing resources to further their learning to go along with their real world work
About the company
The Roasters Pack is the best way to get your cup of coffee. Every month we'll send thousands of Canadians three different coffees from different talented Canadian craft roasters. We bring the best specialty coffee shop experience to your home.
We also run Leaderboard Coffee (an international coffee game), Matchmaker Coffee (a personalized coffee subscription), This Coffee Co. (our small-batch roastery), and a B2B cafe supplies distribution company.