We are interested in learning what's "next" for the Outdoor Adventure Business. What are the greatest opportunities for market entry and success, and what are the best locations to stage compelling consumer experiences?

The research will include:

• Target market research
• Industry size and market potential
• Competitive landscape
• Novel and compelling experiences not widely available in the outdoor travel space
• Consumer personas, demographics, and travel patterns
• Who are the early adopters? How do we find them? How can we best communicate with them?

This is a great project for students studying business, marketing, market research, and data analytics. We are a growing business looking to continue expanding, and are always looking for "right fit" students who can help.

CXO's principal is an industry veteran in the events space and is a Certified Experience Economy Expert. He can take time to work with students, share models and frameworks that might inform the project, and provide specific direction and feedback throughout the project lifecycle.