We are at an inflection point on our business. We need to focus on the right services, at the right time in the right segments/channels.

Need competitive pricing analysis (services) - we feel we might be leaving too much on the table

Need product pricing analysis- locks, parts and automotive keys

Need emotional and functional buyer purchase triggers; why buy, when, where do they search (marketing, pricing)

need labour understanding (salaries, bonuses, commissions)

Need to understand "non-emergency" buyer thresholds (# of days to wait for service, time of day)

incorporate Contribution to Margin - what does it cost to get an employee to a job. What jobs are profitable ?