Blogging for ScholarTree

Closed
ScholarTree
Toronto, Ontario, Canada
Brit Garon He / Him
CEO
(22)
4
Project
Academic experience
50 hours per student
Student
Anywhere
Intermediate level

Project scope

Categories
Creative writing Media
Skills
target market blog posts marketing
Details

Our company advertises thousands of products online. We want to create a blog to strengthen our marketing.

We would like to collaborate with students to create blog posts that drive more traffic to our website.

This will involve several different steps for the students, including:

  • Familiarizing themselves with our goals, target market, products and services.
  • Recommending topics for our blog posts.
  • Drafting blog posts relevant to our business.
  • Revising blog posts based on feedback.

Bonus steps in the process would also include:

  • Recommending ways to market our blog.
Deliverables

By the end of the project, students should demonstrate:

  • Familiarity with our goals, target market, products and services
  • Recommendation of blog post topics
  • Drafts for relevant blog posts
  • Revisions of blog posts

Bonus steps would include:

  • Recommending blog marketing strategies

Final deliverables should include

  • Blog posts.
Mentorship

Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:

  • Our goals, target market, products and services
  • Input on choices, problems or anything else the students might encounter.

About the company

Company
Toronto, Ontario, Canada
2 - 10 employees
Education

ScholarTree is a two-sided marketplace helping students find scholarships to apply for while helping organizations/individuals create and manage their scholarship programs.