Innerlogue Therapy & Psychology seeks to enhance its online presence by optimizing its existing WordPress website for search engine optimization (SEO) and developing a comprehensive marketing strategy. The goal is to increase visibility, attract more clients, and effectively communicate the services offered. This project involves analyzing current SEO practices, identifying areas for improvement, and implementing strategies to boost search rankings. Additionally, learners will create engaging marketing content that aligns with the company's brand and resonates with potential clients. The project provides an opportunity for students to apply their knowledge of digital marketing, SEO techniques, and content creation in a real-world setting. Tasks include conducting keyword research, optimizing website content, and developing a content calendar.

The project deliverables include a detailed SEO audit report highlighting current strengths and areas for improvement, a strategic plan for SEO enhancement, and a set of optimized web pages. These deliverables will provide Innerlogue with actionable insights and content to improve its online visibility and client engagement.