Generating Leads for Zentein Nutrition
Project scope
Categories
Market research Sales strategySkills
target market direct-to-consumer (dtc) information gathering selling techniques business to business sales researchZentein Nutrition produces delicious, high quality, protein bars. We have been selling direct to consumer since we launched but we are not starting our B2B sales push.
The goal of this project is to generate leads for Zentein Nutrition's B2B sales strategy. This will involve identifying target businesses that align with the company's brand and gathering information so that our sales team can reach out to them.
By the end of the project, students should demonstrate:
- An understanding of Zentein Nutrition's brand and products.
- An understanding of the target market for the company's B2B sales strategy.
- A list of potential leads that align with the company's brand.
- A report outlining the research and findings from the project.
We will teach you all that you require to complete the project. We will have Zoom calls to teach and explain the project, as well as emailing/messaging.
Supported causes
Good health and well-beingAbout the company
We make premium foods to support high performing lifestyles. Our flagship product is our collagen protein bar, which contains 25g of protein and is made with just 5 ingredients: Collagen, peanut butter, belgian dark chocolate, honey, and oats. We are a startup going into our third year of operations. Our products are sold mainly via e-commerce (on our website and Amazon) and have seen great customer feedback. We are in working to increase sales and marketing efforts across all fronts. We have some new exciting products being launched this coming year.