The main goal for the project is to create innovative and visually appealing labelling for an air care product that aligns with the company's forward-thinking and clean technology image. The design should effectively communicate the product's benefits and features to the target audience while also reflecting the company's commitment to addressing global challenges like air pollution and enhancing the quality of life for individuals.

This will involve several different steps for the students, including:

- Researching the target audience and understanding their preferences and expectations for air care product labelling.

- Brainstorming and creating multiple design concepts that capture the essence of the product and the company's values.

- Collaborating with the marketing team to ensure the design aligns with the overall branding and messaging strategy.

- Incorporating sustainable and eco-friendly elements into the labelling design to resonate with environmentally conscious consumers.

- Testing the design with focus groups or surveys to gather feedback and make necessary revisions.

- Finalizing the labelling design and preparing it for production.

By the end of the project, students should complete the following tasks:

- A comprehensive research report on the target audience's preferences and expectations for air care product labelling.

- Multiple design concepts with accompanying explanations and justifications.

- Collaboration notes and communication with the marketing team to show the alignment with branding and messaging strategy.

- Revised design based on feedback from focus groups or surveys.

- Finalized labelling design ready for production, including all necessary files and specifications.

Final deliverables:

- A presentation showcasing the design process, research findings, and the final labelling design.

- All source materials and design files.

- A written report detailing the design journey, feedback received, and the final design choices.

I will schedule meetings with the students every other day for a minimum of 30 minutes to review the project's advancement and offer feedback and recommendations as necessary. Furthermore, I will assess the project's development alongside the students and assist them in making any necessary adjustments to the plan.

The students will acquire valuable teamwork skills, project management abilities, and exposure to various talents through this project