The main goal for the project is to improve the search engine optimization (SEO) for Progress AI's website in order to increase organic traffic and visibility. This will involve several different steps for the learners, including:

- Conducting a comprehensive SEO audit of the website to identify areas for improvement.

- Researching and selecting relevant keywords for the AI and education industry.

- Optimizing on-page elements such as meta tags, headings, and content for the selected keywords.

- Building high-quality backlinks from relevant websites to improve domain authority.

- Monitoring and analyzing website performance using tools like Google Analytics and Search Console.

- Creating and implementing a content strategy to attract and engage the target audience.

By the end of the project, learners should complete the following tasks:

- A detailed SEO audit report with recommendations for on-page and off-page optimization.

- A list of selected keywords and optimized on-page elements for the website.

- A backlink profile with acquired high-quality backlinks from authoritative websites.

- Monthly performance reports and analysis of website traffic and keyword rankings.

- A content strategy plan with topics and formats to be published on the website.

Final deliverables should include:

- All SEO audit reports, keyword research, and content strategy documents.

- A presentation summarizing the implemented SEO strategies and their impact on website performance.

As the founder of an emerging startup, I embrace the opportunity to mentor eager student interns. I understand the value of gaining real-world experience outside the classroom. As such, I pledge to guide our interns not just through hands-on tasks, but in assimilating into a professional business landscape for the first time. From day one, I will anchor their role by defining key objectives, including shipping a measurable product/feature.