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Festival Photography and/or Video Sizzle Reel and Content Creation

Closed
Yonge North York BIA
Yonge North York BIA
North York, Ontario, Canada
Willowdale BIA
Executive Director
(12)
4
Project
Academic experience
75 hours per student
Student
North York, Ontario, Canada
Intermediate level

Project scope

Categories
Illustration Videography
Skills
image resolution public speaking google drive photography
Details
  • Creating a vibrant sizzle video as well as short clips for social media that encapsulates the event's atmosphere, crowds, activities, partners, speeches, etc. which can be used to promote the festival and showcase it in following years to our members, partners and sponsors.
  • More information about the event can be found at: www.yongenorthyork.com/enchantedlights
Deliverables
  • On-site presence required at Mel Lastman Square, 5000 Yonge Street, North York, Ontario, Saturday evenings between Feb.10 to Mar.10, Family Day (Feb.19), and a set-up as well as a weekday evening (dates to be coordinated based on availability and weather).
  • Capture video and high resolution photos of various installations, activities and performances including behind the scenes footage, clips and interviews.
  • Include action shots of attendees, obtaining their permission for close-up footage, especially with children.
  • Capture horizontal and vertical footage.
  • Share files promptly on Google Drive. File original and edited footage separately.
  • Format select footage for website, social media and presentation use.
  • Develop a video brief for approval of the BIA Team, capture footage and edit video content to create a sizzle reel and tell the story of the event for our audiences.
  • Provide the video in a social media as well as website/presentation ready format.



Mentorship
  • We will provide our event information and our branding guidelines.
  • Access will be given to our photo library Google Drive folders.
  • Business email addresses to be used in the project.
  • Access to our team chat platform for business staff to facilitate communication and coordination. Ongoing communications.
  • Check-in meetings and review/commenting on content developed in google docs.
  • A briefing meeting via Zoom with our team to launch the project.


About the company

Company
https://yongenorthyork.com/
North York, Ontario, Canada
2 - 10 employees
Business services

The Yonge North York Business Improvement Area (BIA) was recently established and is one of over 80 BIAs in Toronto. Our organization is overseen by a voluntary Board of Directors from our business community. Representing over 1600 business and commercial property members, with over 30,000 employees and 51,000 residents within our district, we are one of the largest BIA’s in Toronto. Located along the Yonge corridor between Hwy 401 and just North of Finch Avenue, our urban district is experiencing significant development. The Yonge North York BIA’s vision is to be the preferred destination in North Toronto for businesses, residents, visitors and workers to live, work and play: By promoting the area as an accessible, safe, urban, vibrant and alternative destination to downtown Toronto and the suburbs; By creating economic growth and opportunity for members; and By improving the quality of life through business attraction, capacity building, events, marketing, public realm, retention and revitalization.