Digital Content Creation

Closed
College Joe
Vancouver, British Columbia, Canada
John Lin
Business Development
(17)
3
Project
Academic experience
120 hours per student
Student
Canada
Intermediate level

Project scope

Categories
Communications Digital marketing Creative writing Marketing strategy Social media marketing
Skills
digital content creation digital content newsletters content creation blogs research
Details

College Brew is a electronic newsletter and blogging site dedicated to improving the lives of college students globally. We wish to share our knowledge, expertise, and knowhow in navigating the tumultuous journey of entering adulthood.

The main goal for this project is to create content to better establish our online presence and to build a system and funnel in which users will use our website and its content. More specifically, teams working in this project will be responsible for creating digital content - whether its blogs, short-form videos, or other creative media - that is appropriate for our target demographic (college students).

As students yourselves, this is a perfect avenue for you to showcase your knowledge in the niches that you are passionate about!

Deliverables

Teams working in this project will be creating various forms of digital content that will be eventually published on our site and providing value to the world.

To accomplish this, we expect the student(s) to:

  • Write blog articles, email newsletters/sequences and other content pieces on assigned topics
  • Create and assist with social media videos, posts, and other content to help promote our organization
  • Evaluate recent successful user-generated campaigns, preferably in our sector
  • Research the market and existing competitor landscape and research case studies of other successful blogsites and companies in this type of business model.
Mentorship

Students will work closely with the project manager and our founders. Our company will offer supervision, mentorship, and just be an all-around supportive figure in making sure that both the company’s goals as well as the student(s) goals are being met.

We offer lots of flexibility and agility in how we work - we don’t believe in making others conform to a certain work style. With a project like this, it is important that students believe in themselves and trust their own creative processes.

About the company

Company
Vancouver, British Columbia, Canada
2 - 10 employees
Marketing & advertising

College Joe is an electronic newsletter and blog site dedicated towards providing the experience, expertise, and knowhow for college students to survive their transition into adulthood!