The main goal for the project is to enhance the company website and social media presence to attract more visitors to the properties in Prince Edward County. This will involve several different steps for the learners, including:

- Analyzing the current website and social media platforms to identify areas for improvement.

- Developing a content strategy to showcase the properties, attractions, and experiences in Prince Edward County. As well, adding new divisions (Renovations, Investment Properties,

Franchising) within current website.

- Creating engaging and visually appealing website and social media content.

- Implementing SEO strategies to improve website visibility and traffic.

- Monitoring and analyzing social media metrics to measure the impact of the enhancements.

By the end of the project, learners should complete the following tasks:

- Website analysis report with recommendations for improvement.

- Content strategy plan for website and social media platforms.

- Developed website and social media content.

- Implemented SEO strategies and documented improvements in website traffic.

- Social media metrics analysis report with insights and recommendations for future enhancements.

Final deliverables:

- Updated website with improved content and SEO implementation.

- Enhanced social media profiles with engaging content.

- Reports and documentation of the project process and outcomes.

The students will be working with the owners of the organization, and the Business Development Manager, all of which have University backgrounds. Our company currently works with local Universities and Colleges, and offers internship programs.