We are excited to be launching a new business, Auntie Enterprises Inc., the owner of the Drynken brand which offers consumers custom-roasted craft blend coffees, luxury loose-leaf teas and gift kits with complimentary products. With any launch, having a financial plan is one of the keys to success, and we would like to involve students in creating one.

This will involve several different steps for the students, including:

• Learning about our business strategy to become familiar with our goals, mission, and products.
• Conducting a SWOT analysis
• Creating forecasts using Excel Google Sheets for sales in the first year of operation as well as an income projection (conservative, expected and aggressive).
• Working with our team to develop an expense budget.
• Conducting a break-even analysis timeline using financial projections.
• Reporting on projected assets and liabilities.
• Including visual comparisons to show the differences between the conservative, expected and aggressive income projections.

By the end of the project, students should complete the following list of activities (this is basically a retelling of the steps above):

• Completed the SWOT analysis
• Completed a sales forecast and an income projection for the first year of operations.
• Conducted a break-even analysis using the sales forecast and expense budget.
• Analyzed projected assets and liabilities our company will have in the first year of operations.
• Included extra visuals in the report to help us understand the differences between the conservative, expected and aggressive income projections.

Final deliverables:

• A final report including recommendations to address the weaknesses and capitalize on the strengths, a sales forecast, income projection, expense budget, break-even point, assets, liabilities, as well as any calculations and assumptions used.
• A 30-minute presentation explaining all research and findings from the report.

Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:

• What does our company do?
• Where will we be located? Who is our target audience?
• How much money do we have to start?
• How much are we seeking from investors?
• What type of expenses are we anticipating?
• What steps are being taken to reduce expenses?