Our company is launching a new kind of mobile app. We are looking to create a marketing strategy to bring in early adopters and have them download the app.

We want students to help us build a marketing plan to grow and engage our target market.

This will involve several different steps for the students, including:

• Familiarizing themselves with our current marketing goals and strategies.
• Researching market segments and identifying where to start.
• Recommending new channels we should use for promotion.
• Create marketing tactics not requiring budget.

Bonus steps in the process would also include:

• Recommending updates to our messaging that can better explain our value proposition.

A description of the mobile app: atBuzz:

Today, connecting with trusted friends and family is more important than ever, as we become inundated with spam and scams that are made more effective by AI. atBuzz is a new type of connections app based on Networking 2.0 technology that lets you:

• Share information and pictures privately, completely end-to-end encrypted
• Contextually share different things with different groups of people, whether it’s family, friends, or just acquaintances
• Unshare information- that’s right, you can remove information and it disappears from their phone

The product is built, has a beautiful UI, and is ready to be launched.

By the end of the project, students should demonstrate:

• Familiarity with our marketing goals and strategies
• Participate in app customer testing
• Understanding our market segments and the priority to start with
• Recommendations for promotion channels
• Identification of no-budget, guerrilla tacticshttps://at.buzz/

Bonus steps would include:

• Updating our messaging

Final deliverables should include

• A final report.

• We are a flat organization and students self-manage themselves and learn by doing and asking questions. In this case, you will have access to and ask questions to the an experienced entrepreneur and our Atsign CEO, Barbara Tallent. Through her answers you will learn about marketing in a start up.