The main goal for the project is to create a comprehensive digital marketing and social media marketing strategy for MB Property Management Inc. The strategy should focus on enhancing communication with clients, improving project management, and increasing the company's online presence through visually appealing designs using CANVA.

This will involve several different steps for the students, including:

- Researching the current communication and digital marketing strategies of the property management industry.

- Collaborating with the company's team to understand their project management needs and goals.

- Developing a social media marketing plan to increase the company's online presence.

- Creating visually appealing designs using CANVA for various marketing materials.

- Implementing the marketing strategy and monitoring its effectiveness.

By the end of the project, students should complete the following list of activities:

- Research report on the current communication and digital marketing strategies in the property management industry.

- Project management plan tailored to the specific needs of MB Property Management Inc.

- Social media marketing plan with a content calendar and target audience analysis.

- Visual designs created using CANVA for marketing materials such as social media posts, flyers, and brochures.

- Implementation report detailing the execution of the marketing strategy and its initial impact.

Final deliverables:

- A comprehensive digital marketing and social media marketing strategy for MB Property Management Inc.

- Visual designs created using CANVA for marketing materials.

- A presentation explaining the research, strategy, and designs.

We support all students with regulars meetings to provide feedback at every stage of the project. We also provide clear instruction notes to outline project target dates and the suggested deliverables. .