The goal of this project is to create social media content to promote/create awareness for the "Learning Lions" mobile app and colouring books. Learning Lions helps children learn alphabet, words and shapes through colouring. This will involve several different steps for the students, including:

- Researching and understanding the target audience for Learning Lions.

- Developing a social media strategy for the Learning Lions app and colouring books.

- Creating content for various social media platforms, such as Instagram, Facebook, Twitter, YouTube, and TikTok.

- Monitoring and evaluating the performance of the content.

- Identifying areas for improvement and making adjustments accordingly.

By the end of the project, students should demonstrate:

- Understanding of the target audience for Learning Lions.

- Development of a social media strategy for the Learning Lions app and colouring books.

- Creation of content for various social media platforms.

- Monitoring and evaluation of the performance of the content.

- Identification of areas for improvement and making adjustments accordingly.

Final deliverables should include:

- A written report outlining the social media strategy and results.

- A portfolio of the content created.

We will provide all current artwork, videos and any content we currently have to help learners get started with making content. I myself will be available throughout the project to support with any creation as well as idea generation if needed.

Learners will receive pivotal experience working with an active product in the market, which will look fantastic on your CV and portfolio but also provides learners with an opportunity to grow with the business. Potentially, leading to a job opportunity in the future.