We have invested a little in Google adword without much success. We are active on Facebook, Instagram, Twitter and Google and most of our followers have been gained organically. Most of our business comes from networking and referrals but we recognize that having a robust online strategy is critical in driving our brand awareness to the greater audience. We have been challenged to grow followers and are looking for some assistance in this area.

Number of individual students required: (1 - 2) (Internship)

OR

Number of students required to work in team: (At least 2) (Course)

Our team is looking for a social media marketing wizard who can help us drive more traffic and improve our SEO positioning. The primary project requirements include:

1. Keyword analysis to determine relevant search terms to our organization
2. A strategy document to outline:

• Search Engine Optimization (SEO) requirements to ensure our organization appears on the first page of Google for relevant keywords
• Social media requirements to increase the number of followers/likes and share

1. Content Calendar Execution: Timely deployment of all our social media content to drive maximum traffic to our site
2. Creating engaging content for prominent media websites
3. Working with tools and programs such as <Facebook, Instagram, Twitter, Google my Business, Later (Scheduling), 17 Hats (CRM)>

We’re excited to work with students who can help us not only brainstorm, but also execute a strategy to achieve:

• <I would like to consistently be ranked among the top 3 in the search and gain an influencer status on social media. I would like to gain more followers without having to pay for it. My ultimate goal is to have a minimum of 5,000 followers each on Facebook and Instagram by the end 2021.>

This is a great project for students to prove their digital marketing expertise to future employers, as the impact of their work on this project can be easily measured and communicated.

Will provide mentorship on an as needed basis.