The Primary goal is to develop a roadmap to sustainably grow the business. To leverage expertise, & use technology to integrate the varying issues that this demographic faces. Reduce the complexity to allow for accessibility.

The primary focus for the student will be:

• Strategy - Develop an implementation plan for entering a new market with a virtual tool to help families; develop a go-to-market strategy; identify new funding and grant opportunities, write proposals.
• Operations - Recommend process improvements or redesign processes; develop improvements to simplify and find solutions for families; introduce quality assurance into our internal processes.
• Marketing - Complete a full customer, competitor, market, and environmental analysis; complete a marketing strategy review; design a new marketing strategy;
• Sales - Design a new/improved prospecting process for our sales team; design a new/improved pricing or service structure.
• Talent - Develop a diversity and inclusion strategy.

Our goal at the end of this experience is:

• Strategy - For the student to help us capture increased market share; for the student to help us capture new revenue streams; for the student to help us secure new funding.
• Operations - For the student to help us implement more efficient and effective processes that maximize performance/customer satisfaction.
• Marketing - For the student to help us reach more customers, effectively promote our brand, mission, and story.
• Sales - For the student to help us roll-out better prospecting that increases conversion rates and boost our sales.

Other duties the student may complete could include:

• Automation/integration/google analytics

Students will work closely with the primary project manager who is supervising and available for questions. This will also include occasional progress meetings where adjustments to the students' tasks and duties can be made if necessary.

Student will have access to all software, programs and accounts

We will plan to communicate with our virtual intern using zoom, email

Primary contact: Suzanne Winlove-Smith, Founder