ARaura is looking to optimize its digital advertising for its 1st app Faes AR - www.faes.ar - We will set a strategy across multiple social media platforms, specifically Facebook (Meta) Ads Manager, Reddit, and potentially TikTok. The goal of this project is to conduct comprehensive ad buying, performance tests, and campaign management to evaluate the effectiveness of different campaign types, ad copy, and ad creatives. By analyzing the performance metrics from these platforms, ARaura aims to identify the most effective strategies for reaching their target audience and maximizing ROI. The project will provide learners with hands-on experience in digital marketing, data analysis, and strategic decision-making, applying classroom knowledge to real-world scenarios.

Key tasks include:

- Setting up and managing ad campaigns on Facebook (Meta) Ads Manager, Reddit, and TikTok.

- Testing various campaign types, ad copies, and creatives.

- Analyzing performance data to determine the effectiveness of each variable.

- Providing recommendations for optimizing future ad campaigns based on the findings.

The project will culminate in a comprehensive report and presentation that includes:

- A detailed analysis of the performance metrics for each platform and campaign type.

- Insights and recommendations for optimizing ad copy and creative elements.

- A comparative analysis of the effectiveness of Facebook (Meta) Ads Manager, Reddit, and TikTok for ARaura's advertising goals.

- A strategic plan for future ad campaigns based on the findings.

Deliverables include:

- Performance data reports for each platform.

- A final presentation summarizing key findings and recommendations.

- A written strategic plan for future ad campaigns.

Facebook ads manager training session with a verified Facebook account manager or agency buyer

Access to the CEO for mentoring and development

Weekly 1-1 sessions with senior staff

Regular feedback