Course Video Creation for Tutoring Company
Project scope
Categories
Graphic design Videography MediaSkills
mathematics target market target audience brand management student engagement mathematics education marketing physics chemistry innovationCompany Background:
The Progressive Centre has been providing high-quality math and science tutoring services to students for many years. We are dedicated to exploring innovative ways to enhance our educational offerings and engage students through various mediums, including social media.
Project Overview:
We are excited to collaborate with student interns to create a series of educational videos for our upcoming math and science summer course, scheduled for July and August. These videos will be designed for students in grades 7, 8, and 9 math, as well as grade 11 chemistry and physics, following the Ontario curriculum. The completed videos will be featured on our website and shared through email campaigns to reach a wider audience. They will also be used in the course for students.
Project Steps:
Understanding the Curriculum and Audience:
- Familiarize yourself with the Ontario curriculum for grades 7, 8, and 9 math, and grade 11 chemistry and physics. Please note: students who have direct experience with the Ontario math and/or curriculum will be given preference
- Understand our target audience, which includes students and parents in Ontario.
Content Development:
- Create videos that range in length from 5-10 mins long that teach math and/or science concepts to students
- Create clear, engaging videos that explain the math and science concepts in an easy-to-understand manner.
Video Production:
- Record and edit high-quality videos that demonstrate the concepts using visual aids, examples, and explanations.
- Ensure the videos adhere to our brand guidelines and maintain a consistent style.
By the end of the project, students should demonstrate:
- Understanding of our companyβs target market, products and services
- Creation of a number of videos that will be used for a math and/or science course
Bonus steps would include:
- Recommending ideas for future videos and/or courses
- Creativity in recommending ideas for future educational videos and marketing strategies.
Final deliverables should include
- Recorded math and/or science videos for elementary and/or high school students.
Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:
- Our target market, products and services
- Our current brand guidelines
- Input on choices, problems or anything else the students might encounter.
- Access to technology - students will have access to our Loom account and/or Explain Everything account for video production
About the company
The Progressive Centre is a tutoring company that specializes in math and science. We work with students from Grade 1 to Grade 12 by providing one on one tutoring or small group classes. The Progressive Centre is currently in it's 9th year of operation. There are approximately 22 tutors on the team.