Shoo-Foo has been on the market since 2007. When we launched the company, our goal was to help introduce bamboo textile into the home linens market. Today, Shoo-Foo advertises a small collection of eco sustainable home textile products online. We are in the process of growing our products line and re-positioning the brand as the go-to brand for natural fibers at home.

We would like to collaborate with students to create blog posts that drive more traffic to our website.

This will involve several different steps for the students, including:

• Familiarizing themselves with our goals, target market, products and services.
• Recommending topics for our blog posts.
• Drafting blog posts relevant to our business.
• Revising blog posts based on feedback.

Bonus steps in the process would also include:

• Recommending ways to market our blog.

By the end of the project, students should demonstrate:

• Familiarity with our goals, target market, products and services
• Recommendation of blog post topics
• Drafts for relevant blog posts
• Revisions of blog posts

Bonus steps would include:

• Recommending blog marketing strategies

Final deliverables should include

• Blog posts.

Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:

• Our goals, target market, products and services
• Input on choices, problems or anything else the students might encounter.