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Market Research for Small Businesses

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The Women’s Economic Council
The Women’s Economic Council
Vancouver, British Columbia, Canada
Muna Zaidalkilani
BC Volunteer Manager
3
Project
Academic experience
60 hours per student
Student
Canada
Advanced level

Project scope

Categories
Market research Leadership Organizational structure Marketing strategy
Skills
policy research data analysis
Details

WEC is conducting a research project titled “Her Own Boss!“. It's an innovative that explores the challenges in self-employment for visible minority immigrant women in the Lower Mainland of British Columbia, Northern and Eastern Ontario, and Eastern Newfoundland.

Project Timeline:

March 2021 - May 2021

What is this project about?

“Her Own Boss!” (HOB) is community-based action research involving direct consultation and collaboration with researchers, NPOs, and community members. Through this project, we will support immigrant women in their business journey, learn how current services and resources meet their needs, and find out how to improve service accessibility.

Read more about the project here https://womenseconomiccouncil.ca/herownboss/

We are looking for Canadian students who can help us support Her Own Boss Program participants via the following:

Deliverables

  • Perform an in-depth internal and external SWOT analysis.
  • Marketing strategy review: Providing recommendations on what methods you Her Own Boss participants use to leverage and improve their marketing strategy, based on budget.
  • Providing insight and recommending sustainable strategies related to the Marketing Mix (Product, Place, Price and Promotion).
  • Social Media: An analysis of how to leverage social media channels to reach different customer groups.
  • Conduct external analysis (including customer, competitor, market and environment) as well as marketing mix performance.
  • Developing an integrated online/offline communication strategy with pop-up stores, outdoor display ads.
  • Analysis and recommendations on your web strategy and website design.

Resources:

Any existing materials we can provide to ensure a complete understanding and smooth collaboration. As well as a dedicated communication channel with our manager in BC.

Deliverables
No deliverables exist for this project.
Mentorship

Students will be supervised by the BC Volunteers Manager. Once a week check-in and supervision meeting. Supervisor is accessible to support students continuously.

The students will be working with the national research team supervised by UBC PhD Researcher as part of Her Own Boss Program. The students will be closely working with the Her Own Boss Program facilitators and team.

Students could have networking and professional development opportunities, if interested.

About the company

Company
https://womenseconomiccouncil.ca/
Vancouver, British Columbia, Canada
11 - 50 employees
Non-profit, philanthropic & civil society

The Women’s Economic Council is a gathering of women-centred community economic development organizations and practitioners. We are a national charitable organization helping Canadian women, especially marginalized women and those at risk of poverty, achieve their economic goals.

We work with community organizations, helping to connect, nurture, and support.