Enginehire, a company specializing in innovative recruitment solutions, is preparing to launch its latest product into a new market segment. The goal of this project is to develop a comprehensive sales strategy and marketing plan tailored to this new audience. The project will involve analyzing the target market, identifying key competitors, and understanding customer needs to position the product effectively. Learners will apply their knowledge of marketing principles and sales strategies to create a cohesive plan that aligns with Enginehire's brand and objectives. The project will focus on creating actionable strategies that can be implemented within a short timeframe, ensuring a successful market entry.

- Analyze the new market segment to identify opportunities and challenges.

- Develop a sales strategy that highlights the product's unique value proposition.

- Create a marketing plan that includes digital and traditional marketing channels.

- Conduct a competitor analysis to identify differentiators for Enginehire's product.

The project will culminate in a detailed report and presentation outlining the proposed sales strategy and marketing plan. Deliverables will include:

- A comprehensive market analysis report.

- A strategic sales plan with clear objectives and tactics.

- A marketing plan with recommended channels and messaging.

- A competitor analysis highlighting key differentiators.

These deliverables will provide Enginehire with a clear roadmap for entering the new market segment effectively.