The Natural Health Academy, a division of HAPPY NUTRITION, seeks to enhance its digital presence and engagement with its target audience. The goal of this project is to develop a comprehensive digital marketing strategy that aligns with the Academy's mission to promote natural health education. The project will involve analyzing current digital marketing efforts, identifying gaps, and proposing innovative solutions to increase brand awareness and audience engagement. Learners will apply their knowledge of digital marketing principles, including SEO, social media marketing, and content creation, to craft a strategy that is both effective and sustainable. The project will focus on creating a cohesive plan that can be easily implemented by the Academy's team, ensuring that the strategy is actionable and results-driven.

- Analyze current digital marketing efforts and identify areas for improvement.

- Develop a digital marketing strategy tailored to the Natural Health Academy's goals.

- Propose innovative solutions to enhance brand awareness and audience engagement.

- Ensure the strategy is actionable and sustainable for the Academy's team.

The project deliverables will include a detailed digital marketing strategy document, a presentation summarizing key findings and recommendations, and a set of actionable steps for implementation. Additionally, learners will provide a report on potential digital tools and platforms that could enhance the Academy's online presence. The deliverables will be designed to ensure that the Natural Health Academy can effectively implement the strategy and measure its success.

- A comprehensive digital marketing strategy document.

- A presentation summarizing key findings and recommendations.

- A report on potential digital tools and platforms.

- Actionable steps for strategy implementation.