Our company advertises programs online. We'd like to develop a TikTok strategy for our 2024 season and beyond.

The project

-learn about our company and products

-identify similar companies with successful accounts

-create a strategy for our TikTok account (target market, content guidelines/ideas, engagement method, etc)

-develop a schedule/plan for 2024

-launch campaign

If the project goes well there may be an opportunity to continue working on this part time in the future.

By the end of the project, students should demonstrate:

• Familiarity with our target market, products and services
• Develop a plan
• Deployment of marketing content

Final deliverables should include

• Content
• Followers
• Engagement

Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:

• Our products and services
• Our marketing strategies
• Input on choices, problems or anything else the students might encounter.