WHAT IS THE MAIN GOAL FOR THIS PROJECT?

We would like to collaborate with students to review and post content promoting our company and research, identify, and generate target customer leads.

This will involve several different steps for the students, including:

• Familiarizing themselves with our target market, products and services.
• Reviewing marketing content in the form of posts, emails, brochures, etc.
• Deploying content according to our social media calendar to increase website traffic.
• Overseeing our channels and keeping them up-to-date.
• Creating lists of target market customers
• Sparking conversations with target market customers to generate leads

Bonus steps in the process would also include:

• Recommending search engine optimization (SEO) strategies so our materials are easily accessible.

By the end of the project, students should demonstrate:

• Familiarity with our target market, products and services
• Deployment of marketing content
• Updates to our channels

Bonus steps would include:

• Recommending SEO strategies

Final deliverables should include

• List of target customer leads

To successfully undertake this project, students have the option to independently acquire essential skills, but a foundational understanding of the following areas is advantageous:

• Strategic marketing and planning.
• Developing strategies for social media campaigns.
• Familiarity with SEO and e-commerce tactics.
• Proficiency in Google Ads, PPC, and cost-effective marketing approaches.

As the project progresses, students are encouraged to conduct further research and expand their knowledge in these domains.