Synclusiv Inc., a small DEI consulting firm, seeks to enhance its market presence and client acquisition through a well-defined business development strategy. The project involves conducting a comprehensive analysis of the current competitive landscape and identifying potential client segments. Learners will apply their knowledge of business strategy and market analysis to evaluate Synclusiv's position in the DEI consulting industry. The project aims to identify key differentiators and opportunities for growth. By understanding competitor strengths and weaknesses, the team will propose actionable strategies to improve Synclusiv's market reach and client engagement. This project provides an opportunity for learners to integrate classroom concepts with real-world business challenges.

The project deliverables will include a detailed business development strategy document for Synclusiv Inc. This will encompass a competitor analysis report, a potential client base assessment, and strategic recommendations for market expansion. Additionally, the team will prepare a presentation summarizing their findings and proposed strategies, offering Synclusiv actionable insights to enhance its business development efforts.