Digital Content Creation

Closed
Project
Academic experience
80 hours per student
Student
Anywhere
Intermediate level

Project scope

Categories
Communications Market research Marketing strategy Media
Skills
content creation graphic novel digital content newsletters blogs marketing labor coaching midwifery social media podcasting
Details

Positions available: up to 2

We would like students to help us with creating content that is aligned with our vision, mission, and sector. We will ensure the student has a clear understanding of what these elements are for our organization.

I have just published a graphic novel about my fertility journey. The official launch event is February 24 but the official "in-store publication date" is March 2. I needs in three main areas: 1) create interesting, engaging, relevant digital content to promote the book to the general world on Twitter, Instagram, Facebook and any other platform that would be relevant 2) find blogs, podcasts, newspapers, magazines, tv, and radio interview opportunities, and 3)reach out to clinics, counsellors, midwives, doulas, and other people in the health sector (both traditional and Western) who have (in)fertility as part of their practice to get them to buy the book for themselves and their clients. My website is www.cataloguebabynovel.com.

To accomplish this, we expect the student(s) will:

  • Write blog articles, email newsletters/sequences and other content pieces on assigned topics
  • Assist with a social media video launch to promote our organization
  • Evaluate recent successful user-generated campaigns, preferably in our sector
  • Identify media outlets that are most beneficial to share our story

Ultimately, you will be working on content creation for our organization, including video, social media, and other collateral that we can use as go-to marketing tools.

If you like the sound of our culture, and are ready to tackle this challenge with us, then we'd love to hear from you.

A student or team with excellent writing and video skills would be the ideal candidate for this project.

Deliverables
No deliverables exist for this project.
Mentorship

It would depend on the task and skill level. Would give detailed directives on how to proceed and what I need, and any resources needed to accomplish the task that I can provide.

About the company

Company
2 - 10 employees
Consumer goods & services, Publishing & printing

"Stick, Stay, Grow" is a graphic memoir about my high-risk pregnancy, life in the NICU (Neo-natal Intensive Care Unit), and life as a Single Mom By Choice to twins.