Digital Marketing Strategy Enhancement for Lead Generation

Open
SEEDA
Calgary, Alberta, Canada
Max Chernetsov
President
(30)
5
Project
Academic experience
80 hours per student
Student
Canada
Intermediate level

Project scope

Categories
Digital marketing Lead generation Sales strategy Marketing strategy Marketing analytics
Skills
business objectives marketing strategies marketing campaign management lead generation consumer behaviour digital marketing sales data analysis innovation
Details

SEEDA aims to boost its qualified leads and sales by 20% in the upcoming quarter. The company seeks to achieve this through a strategic enhancement of its digital marketing campaigns and refinement of its sales processes. The project will involve analyzing current marketing strategies, identifying areas for improvement, and implementing targeted campaigns to reach potential customers more effectively. Learners will apply their knowledge of digital marketing principles, data analysis, and consumer behavior to develop innovative solutions. The project will focus on creating a cohesive marketing strategy that aligns with SEEDA's business objectives, ensuring that the proposed solutions are practical and actionable. By the end of the project, learners will have gained hands-on experience in crafting and executing marketing strategies that drive measurable results.

Deliverables

- A comprehensive report analyzing SEEDA's current digital marketing strategies and identifying key areas for improvement.


- A detailed digital marketing campaign plan aimed at increasing qualified leads and sales by 20%.


- A presentation summarizing the proposed strategies and expected outcomes, including metrics for measuring success.


- A set of recommendations for refining sales processes to support the marketing efforts and enhance customer conversion rates.

Mentorship
Domain expertise and knowledge

Providing specialized, in-depth knowledge and general industry insights for a comprehensive understanding.

Skills, knowledge and expertise

Sharing knowledge in specific technical skills, techniques, methodologies required for the project.

Hands-on support

Direct involvement in project tasks, offering guidance, and demonstrating techniques.

Tools and/or resources

Providing access to necessary tools, software, and resources required for project completion.

Regular meetings

Scheduled check-ins to discuss progress, address challenges, and provide feedback.

Supported causes
Decent work and economic growth

About the company

Company
Calgary, Alberta, Canada
11 - 50 employees
Construction, engineering & trades, Business & management, Technology
Representation
Small Business

We believe our team can bring a new perspective to design and operations that will reduce the environmental footprint of any project with a positive impact on the costs and socio-economics.