Our project is open to individual students or groups.

Our e-commerce ecosystem connects consumers with their local producers and suppliers of fresh food and other artisanal products. We work with entrepreneurs and small businesses to help get their unique, high quality products more known by consumers. Our vision is to make fresh, unique and wholesome local products more available and accessible.

We would like to work with students in helping us support our businesses to succeed.

We would like a deeper understanding of how our competitors appeal to consumers & potential customers in our market – and how our offering(s) sits within the range of consumer appeals in this category. Some ways this can be done include

• identifying/analyzing the key consumer wants & needs that the offerings in our category meet
• discovering how our competitors attract and retain customers
• developing ways that this knowledge can be used to build our business

Some tasks that would be of assistance

• Reviewing consumer-facing communications from our company and our key competitors
• Identifying how each of our key competitors differentiate the features of their offerings to appeal to consumer needs and how they may satisfy the needs of individual segments within the market
• Developing recommendations on ways to effectively appeal to consumers and/or gain competitive advantage against your competitors via your understanding of consumer-based insights

We are looking for students who can provide:

• Attention to our real-world challenges
• Practical solutions to address our challenges
• Regular connections with our team members to understand and adapt to the effects of implemented solutions

We will provide a dedicated contact who will be available to answer emails and calls over the duration of the project. We will be available to connect and provide feedback as necessary, as well as for information exchange.