Video Content Creation
Project scope
Categories
Videography Market research Product or service launch Social media marketing Marketing analyticsSkills
google analytics brand messaging researchTo create engaging and informative short videos explaining how and why to use the My Party Album app. We want to show new customers why they need the app and those who have downloaded the app how easy it is to use, or to use it more often.
Students will need to ideate, plan, record and edit short videos for release on Tic Tok and Instagram Reels. Research top posts for brand messaging to discover what resonates with our audience, and research Google analytics to determine targets. Understand the functionality of our app and determine the best way to convey that to our top markets.
Students must provide raw, editable files at the end of the project.
Access to our analytic tools will be provided as well as any tools required to create videos.
About the company
My Party Album is a private photo-sharing app. There are 2 types of services, the Party and the Mixer. Parties are defined by duration and the number of guests (i.e. weddings, family reunions, corporate events). Guests are invited by the Party Owner and every picture and 15-second video taken in the app is automatically uploaded to a private repository. They have sole access and can create albums to share as they wish. A Mixer is a subscription service for up to 20 people and is for everyday life and events (friend group, family vacation, spring break, girls' night out, gap year, etc). Content is automatically shared with every person in the Mixer. The app is private; the pictures are owned by the Subscriber or Party Owner and MPA has no access to them. They are not shared outside the app unless the Owner decides to share them. In this project, we want to spin off and rebrand the Mixer for our Collegiate Program making it available to school groups and faculty.